40% Lower ACoS & 65% Sales Uplift for BeFit Gear on Amazon

Overview

BeFit Gear, a brand dedicated to premium fitness equipment, partnered with SkyRock Ads to overhaul their Amazon PPC campaigns. Despite a quality product lineup, BeFit Gear’s online visibility and sales were not reflecting their market potential, leading to stagnant growth on Amazon.

Challenge

BeFit Gear faced several challenges:

• High advertising cost of sale (ACoS) with minimal return on investment.
• Low visibility for key products despite a saturated market.
• Ineffective keyword targeting leading to poor ad performance.
• Difficulty in scaling their campaigns while maintaining profitability.

Solution

SkyRock Ads crafted a strategic Amazon PPC overhaul with these key actions:

1. Keyword Optimization: Conducted deep keyword research to identify high-traffic, low-competition keywords tailored to BeFit Gear’s product range.
2. Campaign Structuring: Redesigned the campaign structure for granularity, enabling precise targeting and budget allocation.
3. Bid Management: Implemented dynamic bid strategies to optimize for cost-efficiency and ad placement.
4. Performance Analysis: Utilized advanced analytics to monitor campaign performance, making data-driven adjustments to continually refine and improve results.

Results

Within 3 months, BeFit Gear witnessed transformative results:

• ACoS Reduction: ACoS was reduced by 40%, dramatically lowering advertising costs while maintaining ad visibility.
• Sales Increase: Achieved a 65% increase in monthly sales, directly attributable to the optimized PPC campaigns.
• Visibility Boost: Significant improvement in product visibility, with top products achieving first-page rankings on key search terms.
• ROI Improvement: Overall ROI from Amazon PPC campaigns increased by 80%, validating the strategic shift in advertising approach.

Testimonial

“SkyRock Ads not only saved our PPC campaigns but also turned them into our biggest sales driver on Amazon. Their expertise in Amazon advertising is unmatched, and the results speak for themselves.” – Sofia Chang, Marketing Director at BeFit Gear.